Atari Inc. continued their OEM relationship with Sears under the latter’s Tele-Games brand label, which started in 1975 with the original Pong. Sears released several versions of the 2600 as the Sears Video Arcade series from 1977 to 1983.

Sears also released their own versions of Atari Inc.’s games under the Tele-Games brand — often with different titles — which included the Tele-Games branded variations of text and picture labels. Three games were also produced by Atari Inc. for Sears as exclusive releases under the Tele-Games brand.